I’m not a germophobe, but even I know this to be true: When you think about it, towels are kind of disgusting. You wash them. They come out of the laundry fresh, warm, and delicious smelling. You wrap your just cleaned, wet body in them…and then, you drape them on a hook or what have you and leave them be until next time, damp and collecting bacteria. Still, most of us don’t have time to wash our towels every time we use them, and so the cycle goes on.
Silvon, new line of towels, which vastly exceeded its goal on Kickstarter (we’re talking $206,750 raised for a $20,000 goal with nine days left to go), seeks to change all that, according to New Beauty. The secret? Anti-microbial silver.
The brand started out with bedding — another item we utilize day in and day out but don’t clean with nearly the same frequency. Thirteen-thousand fulfilled bedding orders later, and the brand determined towels (after examining medical research and receiving customer feedback) to be a natural next step. Why? For starters, not-yet-published research from the University of Arizona shows that 90 percent of bathroom towels tested contain bacteria — 14 percent of that number tested positive for e.coli. Pretty gross!
Silvon’s point of difference is its silver fibers, which blended with 100 percent organic cotton create antimicrobial towels that eliminate 99.9 percent of bacteria. “We all spend so much time and money caring for our skin, but don’t think about the dirty sheets or towels that are against our skin every single day,” co-founder Alex Szpakowski tells Allure. “Silver carries a positive charge that is attracted to bacteria,” Silvon’s Kickstart page explains, “destroying it before it has the chance to reproduce.” It’s science that doctors approve of. Also, the inclusion of the metallic material also eliminates that musty, damp towel smell. Other products (competitors) Szpakowski says, “rely on harsh chemical treatments that will wash away over time. Silvon uses pure silver, and nothing else.”
New York City-based dermatologist Dendy Engelman is impressed: “I love the concept of using silver as a natural antiseptic,” she says. “Historically, silver has been used in various forms in the medical field due to its antibacterial properties, such as wound dressings, burn creams (silvadene),and as an antibiotic coating on medical devices. This is a clever application of the element to mitigate bacterial growth in towels! Very smart!”
Even better? Preventing the skin’s exposure to bacteria could potentially help prevent acne. “I do think it could help prevent acne, especially in those who don’t use a clean washcloth every time they cleanse their skin,” Dr. Engelman says. “Traditional fibers can harbor bacteria that can cause or worsen breakouts.” For Szpakowski, switching to a Silvon towel is an easy sell: “As for our skin, using a clean towel every day is an easy addition to our skincare routine. Drying your clean face with a dirty towel can sabotage all of the hard work you put into caring for your skin.” “I haven’t used the towel yet, or seen clinical trials proving the efficacy,” Engelman says, “but in theory, this seems to be a great idea to limit bacterial overgrowth and keep the skin clean!” If you’ve been struggling with beating acne, it’s definitely worth a try.
Silvon still recommends washing its products once a week or so, to clean residue from natural oils, but given that towel washing is otherwise recommended every two days, we’ll take once a week happily.
Now, here’s what happened when an Allure editor smeared egg all over her face: