While Korean beauty is getting a ton of global love these days (sheet masks! snail slime! essences galore!), we’d be remiss not to shine a light on another East Asian country’s beauty scene. Japan is chock full of magical moisturizers, fan-favorite cleansers, and a few products that have literally no equivalent in the states. (Here’s to looking at you, Bioré UV AQUA Rich SPF 50+/PA++++.) We combed through the country’s beauty blockbusters and compiled a roster of 16 of the most sworn-by classic brands — including Shesiedo, Tatcha, and even SK-II — plus some notable newness. Take a tour of these niche novelties, and you might just discover a holy-grail formula that you didn’t even know existed (then check out these zany Japanese beauty tools that you could probably take a pass on). Time to pack those (beauty) bags and get glowing. No cross-continent plane ticket required.



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