Is it too early to start planning for Valentine’s Day? I’m less concerned about my plans (and who they will be with) and more focused on how I’m doing my makeup. A new trend on Instagram has got me inspired. People have been applying blush in the shape of hearts on the apples of their cheeks, and it has to be one of the most adorable Instagram trends of 2017. (Better late than never.)
Blush compacts in the shape of hearts from Too Faced and Makeup Revolution have been popular for a couple years now. However, I recently noticed makeup artists on Instagram translating the cutesy shape to their actual cheeks. You can approach the heart blush trend in two ways. You can either go for a negative-space look or solid hearts. Saebom, a teen who lives in Ohio, went viral for the first look, and I asked to share her heart blush secrets.
Turns out, Saebom’s heart blush was not intentional at first. Originally, she was trying out the Japanese blush trend called “igari” or “hangover blush” look, which involves applying blush just under your eyes and at the very tops of the apples of your cheeks. She swept on the Tarte Amazonian Clay 12-Hour Blush in Exposed and tapped a bit of Nyx’s Extra Creamy Round Lipstick in Electra on top to make the blush redder. However, Saebom’s blush placement was off. “I did it a little lower than it needed to be,” she says. “And lately, drawing shapes with makeup has been a growing trend, so I decided to go along with it.” From there, she decided on a heart shape.
To create her heart-shaped blush, Saebom broke out some concealer (a few of our favorites are here, by the way) and an eye shadow brush. Using the concealer, she painted on the shapes by hand. “It was really difficult because my hands are naturally very shaky,” Saebom admits. “A lot of people use stencils or draw the shape before attempting this kind of look, though. Luckily, they both turned out decently heart-shaped and the same size, as well.”
If you do want to make a stencil, Saebom suggests drawing a heart on a piece of paper and cutting it out. Then, place it on your face and fill in the heart with concealer. “With the paper placed on your face, the lines of your hearts will be more clean cut and precise,” she explains. In the future, Saebom adds that she’ll be doing just that.
You can use the same stencil to create the inverse heart blush look like Kennedy King (below). Instead of filling in the cutout with concealer, you can dab on your blush of choice instead. (King went with Colourpop’s Super Shock Blush in Get Leid.) If you end up adding too much color, King says you can easily make adjustments. “Use a blending sponge with a very tiny amount of foundation on it to pat over the hearts to change the opacity of the color to your liking,” she suggests. For her take on heart blush, you don’t want the lines to be as harsh and precise. To soften the edges, you can buff them out with a fluffy brush. King likes the E.L.F. Flawless Concealer Brush for this step.
On second thought, I don’t think I can wait until February 14th to try out heart-shaped blush. It’s too cute to wait two months.
Now, learn about 100 years of blush history: