The point of fame, for most celebrities, is to be famous.

Not so much for singer Sia, who manages to headline awards shows and appear on Saturday Night Live without showing her face.

“She doesn’t show her face. She doesn’t put herself out there,” dancer Maddie Ziegler, who regularly performs with Sia and tumbled through the Chandelier music video, told USA Today in 2015.

Sia hides her visage with huge bows, wigs, and all manner of headgear. Sometimes she doesn’t face the stage, and lets dancers like Ziegler represent her instead. And on red carpets, it’s all systems go. At the Spotify’s Creators Party, Sia turned out in a black bow-wig combo. At the 2015 Grammys, she slipped on an oversized platinum hairpiece.

“If anyone besides famous people knew what it was like to be a famous person, they would never want to be famous,” Sia wrote in Billboard in 2013.

That’s debatable. Having covered entertainment for 15 plus years, I would argue that most people do, in fact, crave fame and recognition. It’s why so many of them get into show business in the first place. It lands you coveted endorsement deals and bags you tons of free stuff, not to mention the adoration of millions. Which is why the Sia stance is so — well, oddball, in the best sense possible. She’s someone who wants to make great music and still be able to grab coffee in Los Angeles without being bothered.

SIA

Amy Sussman

Sometimes, though, Sia does venture out with her face uncovered. “You know I was at Target the other day buying a hose and nobody recognized me — and my song was on the radio,” she told E!. “And I thought, OK, this experiment is working.”

Indeed!

Ziegler says Sia is a normal human being: “I was in L.A. at her house with her husband and her dogs. I’m like her family now. She treats me like a daughter. No one knows Sia is married. She has an Australian accent,” she told USA Today.

Her full name is Sia Kate Isobelle Furler. She is 41. She’s from Down Under. And up until 2010, she performed while showing her face. So what changed, you might ask?

“I just wanted to have a private life. Once, as my friend was telling me they had cancer, someone came up and asked, in the middle of the conversation, if they could take a photograph with me. You get me? That’s enough, right?” She told the New York Times in 2014.

Yes, Sia, we totally get it — and we can’t knock it!


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