Name it the Prince Harry impact. The Duke and Duchess of Sussex have been setting hair tendencies left and proper as of late — take Meghan Markle along with her Audrey Hepburn–esque eyebrows and Prince Harry with, sure, his ginger beard.

The latter is claimed to be enjoying a key position within the U.Ok. males’s-grooming trade. Based on market analysis agency IRI, there’s been a jaw-dropping 226 % spike in beard-care product gross sales throughout the final three years. Reportedly, the trade is now price nearly £5 million — that’s $6.6 million.

On the energy couple’s royal marriage ceremony final month at Windsor Citadel, Prince Harry rocked a beard with a uniform. Chloe Humphrey-Web page, head of well being and wonder retail perception options at IRI, famous that this transfer solely added to the recognition of the beard pattern. As a captain within the British Royal Military, the norm would have been to go freed from facial hair as per custom, however the bridegroom made headlines by taking the unconventional route.

Chris Jackson

Not too long ago, a slew of side-by-side pics flooded the Web evaluating Prince Harry and his father, Prince Charles, who additionally wore a beard within the 1970s. Each stored it stylish with trimmed, polished variations — they are royals, in any case.

Whereas the gross sales of beard-care merchandise corresponding to oils soared, there’s been a lower in gross sales of disposable razors. IRI says the decline is because of the current choices of recent combo packs that embrace one razor with blade refills. Something to avoid wasting one other purchasing journey, proper?

Beneath, we’ve rounded up our favourite beard-care merchandise impressed by Prince Harry’s signature look:

Acqua di Parma Collezione Barbiere Beard Serum

$61 (Store Now)

The Artwork of Shaving Beard Wash and Beard Conditioner Set

$36 (Store Now)

Olivina Males Natural Prep and Beard Oil

$20 (Store Now)

Shiseido Males Cleaning Foam

$23 (Store Now)

Le Labo Beard Oil

$60 (Store Now)

Need extra on the royals? Try:

Look again on the most iconic marriage ceremony attire in historical past (together with Markle’s sister-in-law, Kate Middleton):

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