Whereas interviewing Korean lady group EXID, three phrases, particularly, did not require a translator: toner, serum, and Vaseline.
The latter comes from Hyelin, who tells me about her minimalist routine whereas we’re backstage at day two of KCON NY. After asking her what number of steps her skin-care routine consists of, she mainly tells me zero. “Within the winter, it is dry, so I generally placed on Vaseline,” she says. “That is about it.” My understanding of Korean is slowly however certainly getting higher, however I look to the translator to verify I understood the glass-skinned singer accurately. She actually solely makes use of Vaseline on her pores and skin? Sure, it is as plain and easy as that. “She’s simply born with completely nice pores and skin,” Jeonghwa tells me. I want I might relate.
Jeonghwa’s skin-care routine makes rather more sense, although. As a result of the group travels a lot — earlier than flying to New York Metropolis, they had been in Seoul, and days later, they made their method to Tokyo — the 23-year-old switches up the variety of steps relying on the place she is or the what the situation of her pores and skin is in. “There are days once I’m solely going to do two steps, however generally, it goes as much as six or seven steps,” Jeonghwa explains. On these days when her routine turns into seven steps, she has probably the most in depth skin-care routine of the group.
Rapper LE’s routine falls someplace within the center. She retains her routine at about 5 steps. After she washes her face, LE places on a toner, a therapy, a serum, after which a moisturizer. For her morning routine, she makes use of a cream spiked with SPF.
Hani, alternatively, is nearly as low-key along with her pores and skin as Hyelin. Initially, her routine was about six steps. “However I’ve introduced it all the way down to about two steps,” she says. “Ever since then, my pores and skin has gotten so much higher.” She goes on to tell me that the development in Korea is not to stick to a strict 11-step routine, as People have come to know because the trademark of Okay-beauty. “Today, minimalism is standard, to remove the entire excesses,” she says, “so that is what I have been experimenting with.”
Surprisingly, EXID is the primary lady group I’ve ever interviewed for Attract about their magnificence routines — Korean, American, or in any other case. With magnificence’s total focus stereotypically centered on ladies, you’d assume lady teams would come first in my protection earlier than boy teams like BTS, NCT, and The Rose. Okay-pop lady teams hardly ever come to the U.S., although. Up to now 12 months, the closest I received to a lady group was assembly the members of co-ed group KARD, Somin and Jiwoo. Fortunately, KCON NY introduced 4 out of 5 members of EXID my approach.
Since Okay-pop extraordinaire Jeff Benjamin really helpful I watch EXID’s video for “Night time Relatively Than Day,” the group’s extremely catchy tunes have change into fixtures on my commute playlist. I’ve to acknowledge that this got here after my pal Brooke instructed me to take heed to their music, “Boy,” although. Seeing their music video modified issues for me. Their hair and make-up transcend the norm of delicate lip tints, flushed cheeks, and comfortable pink eye shadow in a approach that I might completely admire. Recognized for being one of many extra “horny” lady teams, the members typically experiment with their seems. In “Night time Relatively Than Day,” each Hyelin and Jeonghwa’s cheeks are coated in enjoyable stickers like freckles; Jeonghwa’s hair is dyed buttercup yellow; LE has holographic glitter lips and dramatic double winged liner; Hyelin’s ash-gray hair is minimize right into a pageboy bob, and Hani’s lashes are coated in sky-blue mascara.
As Hani places it, EXID’s vibe is “out-there and brilliant.” To place this into perspective, Hani jokes that every one the hair colours she’s experimented with have practically coated each letter of ROYGBIV. Up to now 12 months alone, she’s dyed her hair watermelon pink, candy-apple purple, lilac, brown, and blonde. (On this planet of Okay-pop, that is customary, although.) For her subsequent hue, “I am considering I need to strive a blue or a navy so I might full the rainbow,” Hani says.
If Hani had it her approach, although, EXID’s subsequent idea can be very chill. When requested if any of their previous ideas match her private model greatest, she says no. “The styling of our albums do not truly match my character,” she explains. “What I like is one thing very comfy and pure.”
Hyelin might say the identical. But, she picks “Woman” because the idea that matches her greatest. “I believe expressing the horny idea is a little bit more durable for me than the opposite members,” she says. “Though there is a little bit of sexiness to this idea, there’s extra of a hip-hop, retro really feel to it.” If you have not had an opportunity to observe the music video but, I will sum “Woman” up as EXID seems like a ’90s-era lady group that Ashley Banks would line up at four a.m. to see in live performance in a misplaced episode of The Contemporary Prince of Bel-Air.
Regardless of not at all times connecting to their ideas on a private stage, the entire members imagine hair and make-up strengthen and encourage them after they’re on stage. LE thinks that their seems can change the “aura” of their performances, particularly. Jeonghwa agreed, including that hair and make-up “completely impacts our perspective, our facial expressions, our posture.”
I’ve to confess that for many of the interview, the members had been utterly composed, answering my questions with poise and certainty. Nevertheless, once I requested my last questions, issues nearly descended into chaos. “If you happen to might put on one shade of lipstick for the remainder of your life, what wouldn’t it be?” I ought to have anticipated a response like this from a gaggle of girls who instructed BuzzFeed that they’d fairly be capable of placed on make-up rather well than be capable of costume rather well.
The query does not even must be translated for Jeonghwa and LE to instantly wince in ache. Jeonghwa kind of curls up into the fetal place in her chair. “Oh wow, tough query,” she groans in English.
LE, the group’s true make-up queen, takes a while to consider it as a result of, as she notes, “There’s not simply one purple. There are so many various shades.” She lastly settles on what she calls “scorching purple,” which is presumably the fire-engine shade that is been a mainstay on her lips since she joined EXID in 2012.
Hani, alternatively, picks orange-red as a result of she likes heat tones. When it is Jeonghwa’s flip to decide, she declares, “I select MLBB shade, rose,” as soon as once more in English. Hyelin is the least conflicted by the query and solutions, “I just like the purple LE is sporting proper now.” Along with her daring, smoked-out winged liner and deep berry lipstick, I might observe LE’s lead, too. Sorry, Hyelin, however LE’s signature make-up look will work so much higher on me than the straight Vaseline trick.
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